BrAE TABLE COlLECTION

In 2022, the Brae table emerged as a distinctive addition to the West Coast Industries brand, seamlessly complementing their established line of curated tables. Serving as the creative force behind this product launch, I played a pivotal role by providing meticulous creative direction and overseeing the rendering artist responsible for crafting the captivating imagery. In addition to conceptualizing the Brae's aesthetic alignment with West Coast Industries, I meticulously designed all website and print collateral, ensuring a cohesive and impactful rollout strategy. My commitment extended beyond aesthetics to strategic market positioning, as I conducted thorough competitive benchmarking research, informing optimal price points and positioning for the Brae table. The result was not just a product launch but a harmonious blend of creativity, strategic insight, and brand cohesion, solidifying the Brae's place within the distinguished WCI collection.